The shareholders of Eventive Marketing, a privately held company which provides experiental marketing services to Fortune 500 consumer branded companies, was seeking a strategic buyer to leverage Fortune 100 client base relationships for cross functional business development, growth and an exit strategy for liquidity.
Accurate financial and management information needed to be prepared for potential buyers. Additionally, the management team was concerned about their futures in a sale.
As Strategic and Financial Advisor, a series of meetings were held to prepare the senior management team for potential buyer meetings and after extensive seller due diligence was performed, an information memorandum was prepared with relevant financial and management information as well as a sensitized revenue pipeline that enabled shareholders to support the valuation they were seeking.
Ultimately, the Board of Directors voted to sell to Omnicom, Inc., a NYSE company with revenues of $14.5 Billion, since the purchase agreement included earnouts and employment contracts for shareholders and senior management and offered the most desirable strategic fit.